Planning a website redesign is something most small businesses think about every 3 years or so. And this is primarily because they were never really happy with their current site or it’s because the business has evolved and now wants more from their website. With a little foresight and participation from a point person in your organization the right web design built on the right platform will make future changes simpler and the need for a redesign unnecessary.
Introducing new technologies to an established business can be painful. Business owners usually end up trusting the one person in their company that knows the most about the internet. What we find is that most self-proclaimed “experts” don’t know what they don’t know. So while trying to save their bosses some money, they inadvertently end up costing their employer more than needed.
Before you chose the company that you want to work with. You should consider these few issues.
- What is the goal of your site? Is it to capture leads or to set as a brochure? Do you want to create transparency or would you like to have an interactive form that educates while collecting data to help you close deals? Will this site be your storefront and main source of income?
- How will you be pushing traffic to your site? Are you going to market to potential customers via mass media or are you going to send existing customers to your site. Do you want people to find you with search engines?
- Will your potential website visitor be able to easily find what they are looking for? Navigation can be fun and highly technical but the simpler route is usually the best.
- How much of the site will change frequently? Do you need to be able to change things on your site at a moment’s notice, or will most of what you say on your site be static for a long period of time?
There is a lot more to consider but time spent on these 4 points before you reach out to a web developer will help you determine what kind of platform your site should be built on. Different technologies hide behind your sites design and navigation and have a significant up front cost.
Building your site on an open source CMS platform like WordPress, Joomla or Drupal will cost less up front. These are easy to develop. However, changes in the future can cost more. Please don’t confuse site changes with simple copy or image changes. These CMS’s do that very well. It’s adding a section on a page or a new functionality that create issue.
The most important thing to remember is that the cheapest solution is not always the cheapest in the long run.